About GrowGrow

About GrowGrow

This is GrowGrow e.U.

Hello and Welcome!

As you have noticed, GrowGrow is an e.U. / Einzelunternehmen, the Austrian equivalent of individual entrepreneurship. The individual behind it is Alex Ion:

  • 20+ years in sales and marketing.
  • 10+ years of international experience, mostly within Central / South-East Europe.
  • Broad experience across various company sizes (i.e. from 10 employees to 15.000) and multiple industries (medical equipment, safety equipment, media and telecoms, automotive, real estate, advertising, industrial goods).
  • MBA with Central European University in Budapest (2011, Marketing concentration).
  • Love time with family, mountain biking, reading, metal festivals, Tri-X 400.

The reason why I’m referring to GrowGrow as “we”, despite it being an individual initiative, is because I never work alone. On every client project, depending on the client’s needs, I team up with amazingly talented and experienced partners (see below).

How we work

0. Discovery

During the initial 1h meeting, I’m looking to find out about your business: product(s), skills, funnel, clients, competition, etc.; and answer any questions you have about my work.

Should we agree to give it a try, I will then do the first analysis: research your market and industry, go through any available data (analytics, metrics), check the content (presentations, demos, case studies).

The result: a Phase-Zero Analysis with insights about your business, that would ideally show a path forward, and provide reasons to work together.

1. Planning

Once we (pre-)agreed to collaborate, I will assess the resources needed for the project and provide a commercial offer. Depending on the complexity, projects can take from 2-3 to 6-8 months. (When done, we can try either a monthly service contract or support hiring your permanent marketing employee.)

On to the contract, I will have it prepared based on the Phase-Zero Analysis and include the agreed terms and conditions: start- and end-date, project stages, inputs, deliverables.

2. Research

The first step of actual work is meeting the clients. As in “your best clients”: they are the most important to understand what your business is; and they are those whom you want to keep attracting.

We’ll go through practical topics: how they found you and came on board; what’s the value they think you provide; human and tech touchpoints; frictions, barriers and pain points in using your product. We back these with hard data (e.g. website- and CMS-analytics).

The resulting Customer Journey Map and funnel proposal should provide you fresh insights into your valuable clients’ interactions and the measures you need to implement in order to scale.

3. Growth strategy

By combining the hard data with context and interview inputs, we are developing your growth marketing strategy. It sets the pillars to build on and includes a detailed plan that should make it easy to implement.

Once more: this is a 100% customized proposal that’s adapted to your own needs and context.

For example, when discussing content production and management, we will show you exactly what works for each phase of your Customer’s Journey / sales-and-marketing funnel. This way, when it comes to implementation, you will be quick and effective instead of stuttering.

4. Growth plan implementation

If you don’t already have a marketing infrastructure, we will set it up quickly.

Guided by research and strategy, the implementation will touch into one or more of the following: demand generation programs, website and SEO, online content, email marketing, offline events, community building, salesforce, business development, and so on.

Several optimization loops should be considered within the project (check, optimize, implement, repeat) in order to make sure we bring the intended results.

GrowGrow’s partners

adLemonade (RO)

Google Premier Partner (display advertising, Google Ads, Youtube Ads). Strategic planning and implementation. Experts on smart bidding and automation. Excellent customer care.

To adLemonade’s website →

Atu Advertising (RO)

Regional, full-service advertising agency in S-W Romania, also covering Serbia, and S-E Hungary.

To Atu Advertising’s website →

Digilithic (AT)

Photogrammetry, virtual reality and augmented reality for training, documentation and product presentation in the fields of industry, culture and education. High-quality scans, photo-realistic 3D models, immersive simulations and practical applications.

To Digilithic website →

Explorers Coaching & Consulting (HU & ESP)

Communications professionals helping you tell your story. With the right words, to the right people, with the right impact. Good copy is good business.

To Explorers Coaching & Consulting website →

geofront (AT)

R&D company for computer vision and general-purpose computation on graphics hardware – especially those needed in AR/VR applications.

To geofront website →

Studio Loulou (SRB)

Awarded photo & video studio. Specialized in event, corporate, and product imagery.

To Studio Loulou’s website →

Get in touch

For further details or inquiries, please reach out via:

  • phone: +436643544848
  • email: hello @ growgrow . at